New Arrivals

The Season's Hottest Trends: Added Weekly!

Our Exclusive Brand

Mac and Me

Available ONLY at Mainstream Boutique!

Created by our Founder, Marie, with her daughter Mac; designed with YOU in mind.

Our Gift to you!

Brighton®

Bandana Love Backpack. Free with a Brighton® purchase of $150 or more. While supplies last. In store only.

Brighton®

Available exclusively in store! To browse and purchase Brighton® products, please contact us directly at: 715-309-2246. Our team will be happy to assist you with availability, sizing, and payment options.

Mac and Me

Our exclusive brand, Mac and Me, was created by Mainstream Boutique founder, Marie DeNicola, and inspired by her only daughter, Mac (pictured.) Designed with love, Mac and Marie create every piece of denim, jewelry, tops, jackets and beyond for women of all generations. 

Meet Dianna, the owner of Mainstream Boutique.

Welcome to our new online platform! For over 10 years, we've proudly served our community through our brick-and-mortar location. Now online, we continue to offer thoughtfully curated pieces that inspire confidence, sophistication, and everyday syle.

With a background in fine jewelry, department stores, and small business - and even experience working for Warren Buffet - our foundation is built on expertise, quality, and a true passion for retail.

Outside of the boutique, I'm fueled by travel plans, time in the garden, and a great farm-to-table meal. I'm a self-proclaimed foodie who loves discovering new restaurants & wineries. It's one of my favorites ways to connect, celebrate, and stay inspired.

Thank you for joining me on this retail journey!